I"ve Joined the 67,000,000

From what I recall in my marketing MBA classes there are classifications of customers such as those on the bleeding/leading edge of technology known as the innovators, then the early adopters, early/late majority, and then the laggards.  This is known as the "diffusion process" of products into the market place.


Depending on a person's or companies characteristics, they will fall into one of the above categories - as to when they embrace a product or idea.   Typing for myself, I am a "mixed bag" in that in some areas I am certainly on the bleeding edge and in other areas I am a "trailing indicator", but never a laggard.  Generally speaking, I like to think of myself as an early adopter on most things. 

Recently I came by an IPAD and now fully understand why sixty-seven million of them have been sold, as of April 2012.  Even though I have had it only a very short time, it has become an indispensable tool.  I am able to rapidly surf the web, monitor the Synchro support desk, make SKYPE phone calls with it, use MSN, FACEBOOK, etc.  Already I have found that some applications are "worthless" while others are very useful.  I do believe my favorite thing with the IPAD is the ability to read books on it.

Ok, middle aged and I'm resisting having to wear glasses.  :)  I find the IPAD very easy to read a book on as I can adjust the font size, good back lighting, and it is very comfortable and easy to read from.  As it is spring time in Texas, I spend a lot of time in the evenings and on the weekends sitting on the front porch and the IPAD is right next to me. 

In the metalcasting industry, it is truly amazing to see the two broad extremes of metalcasters and their philosophy on embracing new things.  I am constantly astounded by the number of metalcasters that in 2012 still resist having any software and "making do" with pieces of paper and maybe a few spreadsheets.  On the other end of the spectrum, our newest customer is "full speed ahead" with the Synchro implementation.

So, as a metalcaster reading this blog, where do you fit in with all of this?  Yes, it is true, software is not as "sexy" as a new molding machine - but it is so essential to effectively and efficiently running your business.  Give me a call or shoot me an email and let me give you a grand tour of the Synchro software and see for yourself why so many metalcasters are making the choice.

Until next time, see you on down the road...

Shane Allen
Head of North American Operations.