What is the deal? The world has gone totally bonkers over survey's!
For two nights in a row I have gotten a survey phone call from a major automobile manufacture wanting to do a survey on service on my moms car. I took her car in for it's first oil change and tire rotation two weeks ago. They have been pestering me ever since to complete a survey on "my experience". Of course, they call at the worst time - like when I'm working or having dinner. I finally told them tonight - everything was great - no issues - no complaints they did a good job - I liked the price they charged and to leave me alone!
I stimulated the economy recently and purchased a new vehicle. I don't know how many times the dealer has called me to make sure "everything is ok" and that will I make sure that I complete the survey from the manufacture and make sure I check everything as excellent and if I have any issues I need to contact them before completing the survey. Folks, I'm not talking about one or two calls, I'm talking about eight or ten phone calls over the past few weeks. It's gotten very annoying. I've had to complete two different survey's from the manufacture. Enough!
Just now, I was checking on hotels and a survey popped up as I was trying to do something asking me to take five of my precious minutes to complete a survey. NO! This is happening more and more frequently, everyone wants my five minutes until I've been five minuted to death!
One website recently that I was attempting to order from demanded that I complete how I heard about them - when I clicked "other" it demanded that I put in a reason. I could go no further and complete the order until I put in a reason. Guess what? I took my hard earned dollars of disposable income and went somewhere else - somewhere where I didn't have to complete information for their marketing department. Now, I have to wonder if their "survey" takes into account the number of people that complete the order information, get to that question, and then punt.
The problem with surveys that by and large they are created unscientifically. I have taken two college level courses in statistics along with calculus and applied methods and also another course devoted to nothing but the creation of surveys. There are scientific psychological and mathematical methods of creating surveys that produce accurate results. The vast majority of the surveys are anything but scientific.
I can save the world a lot of paper - and I mean a lot of paper. Seems as every brick and mortar store you visit from the grocery store to the big box retailer tacks on an extra 5 inches of paper to the receipt wanting information from you - to complete a survey and be registered for a monthly prize and to give them your email address. When keeping up with receipts for tax purposes and reimbursements, that extra 5 inches of paper adds up and I have to continually rip it off so that I can scan it into the computer. The worst receipts are those that put the message right dab in the middle of the receipt - so that the items you purchased are at the top - then their message - then at the bottom is the information of date, total, tax, etc. Makes it a real nightmare to scan.
Now, to end this blog entry on a very positive note, I'll tell you about the best survey I ever completed. I purchased a home / RV gasoline powered generator. It was anything but inexpensive. I got a request from the manufacture to complete a survey that took about fifteen minutes. However, I wasn't entered into a drawing for $1,000 shopping spree, no, I was given a $50 gift certificate to a major online retailer to spend anyway I wanted to. Basically, they bribed me out of fifteen minutes for fifty bucks. TVM - the Time Value of Money and the Law of Diminishing Returns...
All is well on the Synchro32 end. Simon is safely back in the UK and will be returning very shortly to bring on another excited customer into the world of Synchro32. Richy is hard at work on the other side of the world bringing up new customers in the Oceanic region. Our esteemed marketing director Barbara Nolan Collins recently had a well deserved week off to recover from the onslaught of getting GIFA put together and is already hard at work on the next advertisement campaign.. Chris Collins, our leader, is hard at work keeping the company on track and keeping the development team churning out the new releases. Jean-Marie - our Agent/Partnership manager is getting the agency lined up. Bianca is doing a lot of background work for everyone - work that needs to be done - mostly is never really acknowledged. Here is your three minutes of fame! :) My buddy Lee is busy pushing the baby carriage around - maybe he will grace us with some new pics soon - perhaps pictures showing off a variety of new outfits - hint hint... :)
Until next time, see you on down the road...
Shane Allen
Head of Synchro32 North American Operations